Edmund Lee

Co-founder of theAnswr Limited
Chairman of the Hong Kong Digital Analytics Association

Edmund Lee is a maven in Big Data, Social Media, UGC publications & editorial Analysis. He is the pacesetter with over a decade of solid experience in digital analytics. Being the Chairman of the Hong Kong Digital Analytics Association, a non-profit organization, Edmund strives to drive digital analytics professional to overcome the challenges as the advisor for Brand-Conscious Corporations and individual domain experts. He was graduated in Department of Computing in Hong Kong Polytechnic University.

He has led K-Matrix to develop the first social media analytics tool (K-Matrix CI) in Hong Kong and launched in 2008. The K-Matrix CI Analytics tool has awarded several important IT awards in Hong Kong.

Edmund has provided Data Analytics consultation and training services to many corporates in Hong Kong and Mainland China, such as AXA, AIA, Tencent, Sunlife Insurance, Richemont Group, Sun Hung Kai Properties, New World Development Group and Hong Kong Government.

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