About Benchmark Exchange

Who we are, and more about our platform

Benchmark Exchange is a knowledge exchange platform and an offshoot of BENCHMARK magazine, a 23 year household finance publishing brand that is owned by the WealthAsia Group, a profit-for-purpose organization with a mission to drive best practices in the finance community by emphasizing social responsibility and advocating for investors’ protection.  We tackle the most pressing issues in the finance industry, covering all wealth and asset management sectors, all disciplines including governance, training, client servicing, compliance, sales and marketing disciplines, technological and ESG changes.

MEMBER BENEFITS:

Benchmark Exchange is a member based platform and being a Corporate Member gives you access to:

  •  One complete annual bespoke report of the BENCHMARK Quality Study covering your sector, with 536 data points from over 2,500 qualified active clients, prospective and non-prospective clients, and insights from over 50 regional senior veterans on your operation
  • Three Quarterly Thematic Surveys (QTS) studying the behavior of your own clients, prospects and non-prospects, their preferences, drivers, and business opportunities, with actionable insights for embarking/disembarking strategies on digital, products and brands, etc…
  •  An annual Wealth and Asset Management Sustainability Forum, followed by an awards dinner of a year time, featuring all Best-in-Class recipients from six financial services sectors
  •  Over 12 yearly workshops, including a CEO roundtable and 11 strategic financial services events every year, covering all disciplines
  •  An active community of decision-makers and influencers from across six financial services sectors
  • WealthAsia lives by the motto, “Live a life you love with prudent investing, responsible spending, and impactful giving!”

WHAT IS THE BENCHMARK INSURANCE QUALITY STUDY

The BENCHMARK INSURANCE QUALITY STUDY (BIQS) is a benefit for Tier 1 and Tier 2 members of the Benchmark Exchange.  Tier 1 Members are entitled to both parts of the annual study, and Tier 2 members are entitled to only Part One of the Benefits. 

ABOUT THE STUDY:

PART ONE: The annual bespoke study covers insights from 2,500+ Greater Bay Area Affluent Customers with USD 100,000 investible assets.  The comprehensive report covers:

  • The Firm’s scores on various perception/satisfaction metrics
  • The Firm’s strengths and weaknesses, based on clients’ experience
  • The Firm’s opportunities and threats
  • The breakdown of the Input Layer, the Feature Layer and the Pillar KPIs that are driving to the satisfaction scores
  • The Proficiency of The Firm’s performances over the 5 Key pillars with 6-8 features scoring per pillar
  • The overall KPIs comparison to your Peer Group (market share by number of active policies)
  • The Gap Analysis between The Firm’s Pre and Post client perception and satisfaction
  • The Lay of the Land of the GBA respondents, relationships and prospects product usage and appetite and their digital preferences

PART TWO:  A Quarterly Thematic Study (QTS) that covers the insights of the Members’ clients, prospects and non-prospects across the key areas of Brand, Client Journey, Digital Satisfaction, and Product Proposition.  Each quarter, Clients of the Exchange members will be offered access to a portal, on an anonymous basis, to express their satisfactions and sentiments towards a specific theme of the firm, for example, a theme on retirement or a theme about their digital capabilities.  Because a client of Firm A is also a client of Firm B, or a prospect of Firm A is also a prospect of Firm B, the multi-layer analysis of these clients and prospects offer a true insight of selection drivers and gaps between perception and true satisfaction of the Specific Theme:  

  • The Firm’s scores on various perception/satisfaction metrics
  • The Firm’s strengths and weaknesses, based on clients’ experience and how they perceive your strength
  • The Firm’s opportunities and threats – who are the real rivals
  • The breakdown of the Input Layer, the Feature Layer and the Pillar KPIs that are driving to the satisfaction scores
  • The Proficiency of The Firm’s performances over the specific theme
  • The Gap Analysis between The Firm’s Pre and Post client perception and satisfaction

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